Here is an interesting blog post on Email Marketing and its significance in driving website traffic and conversion.
"Email marketing is (NOT) dead contend Jason Falls and D. J. Waldow, who have co-written Rebel’s Guide to Email Marketing, The: Grow Your List, Break the Rules, and Win. Indeed, today email marketing is the MOST cost effective and SUCCESSFUL means to engage customers and market products, services, brands or a company. It can effortlessly reach a wider audience in a personalized manner allowing the recipient to store and forward the email if they wish. With strong email copywriting strength, marketers can accomplish greater customer engagement and enable higher sales and revenue."