Sunday, February 10, 2013

How do we make Newsletters effective for Marketing? SME Focus

How do we make Newsletters effective for Marketing?
Laswell’s Communication Model is ideal to understand how customers PERCEIVE marketing communication. It consists of 5 Ws out of which Who is giving the message to Whom is quite evident.

Here is a blog post on how to increase customer penetration, acquisition and retention through effective use of newsletters. The blog post gives good tips for small and medium businesses. 

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