Monday, March 11, 2013

SEO - Driven Press Release - Getting it Right

Copywriting Press Releases is quite challenging since it has to pass two levels of audience. If the communication is unable to create a “connect” with the first level, then it can never make it to the second level.

How to make Press Releases effective?

According to Laswell’s Theory, a communication is effective if we are clear about Who is communicating What message Where (medium like newspaper, blogs, websites, magazines etc) to Whom (audience) and What is the Effect.

Read this interesting blog post on Press Release

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