The article was published in the May Issue of TISA.
Monday, May 16, 2011
Assimilating Product Life Cycle and Marketing Mix
A short discourse on understanding the product life cycle and implementing an appropriate marketing mix to support the product at each stage and elongate the life.
The article was published in the May Issue of TISA.
The article was published in the May Issue of TISA.
Tuesday, May 10, 2011
Withering Heights: SMEs Wilting Under LE Dominance
Published in May 2011 Issue of SME World.
Most businesses have evolved from the entrepreneurial initiatives of one individual or a group of people. The idea behind such initiative is either an innovative product/ service to fill a gap in the market or a banal copy of an existing one with or without a twist. But whatever be the germinating reason, an enterprise does not become a large company from day one unless it is the sister concern of an established large enterprise. Companies have to go through the stages of small, medium and then become large albeit with different rate of growth for each company. Today, though we are constantly berating government and industry policies, banking norms, economic reform measures etc., for the stunted growth of the biggest employment generation segment – small and medium enterprises; it is the large enterprises that are significantly instrumental in impeding the growth in more ways than one. This article aims to look at the various spheres where large industries' (LEs) clout is wilting the SMEs.
Click here to read the entire article
Most businesses have evolved from the entrepreneurial initiatives of one individual or a group of people. The idea behind such initiative is either an innovative product/ service to fill a gap in the market or a banal copy of an existing one with or without a twist. But whatever be the germinating reason, an enterprise does not become a large company from day one unless it is the sister concern of an established large enterprise. Companies have to go through the stages of small, medium and then become large albeit with different rate of growth for each company. Today, though we are constantly berating government and industry policies, banking norms, economic reform measures etc., for the stunted growth of the biggest employment generation segment – small and medium enterprises; it is the large enterprises that are significantly instrumental in impeding the growth in more ways than one. This article aims to look at the various spheres where large industries' (LEs) clout is wilting the SMEs.
Click here to read the entire article
Wednesday, April 27, 2011
Tuesday, April 26, 2011
Qualitative Methods Workbook - Good Online Resource
Dr. C. George Boeree has compiled a wonderful resource for qualitative methods. He can be reached at cgboer@ship.edu
The resource page states:
"The Qualitative Methods Workbook is an "e-text" prepared for the college course Qualitative Research Methods (PSY 405) at Shippensburg University. While the contents are copyrighted, they may be downloaded and hardcopied for educational and personal uses without permission, as long as the source is noted. All other rights are reserved."
Click here to view the resource
The resource page states:
"The Qualitative Methods Workbook is an "e-text" prepared for the college course Qualitative Research Methods (PSY 405) at Shippensburg University. While the contents are copyrighted, they may be downloaded and hardcopied for educational and personal uses without permission, as long as the source is noted. All other rights are reserved."
Click here to view the resource
Sunday, April 17, 2011
Wednesday, April 6, 2011
Time to Re-evaluate, Restructure, Rejuvenate
Published in SMEWorld April 2011 Issue
To everything there is a season and a time to every purpose
The new business year has begun. The recent central government budget has been presented with certain changes – positive and negative. There are strong undercurrents of General Sales Tax as well as the Direct Tax Code in the coming years. What impact they will have is anybody's guess at the moment but they will definitely create some ripples or waves in various aspects of the business environment. It is time for SMEs to do a 360 degree evaluation of their business, to fortify themselves for the future and to brace against competition in this decade – both indigenous and global.
Read the complete article click here
To everything there is a season and a time to every purpose
The new business year has begun. The recent central government budget has been presented with certain changes – positive and negative. There are strong undercurrents of General Sales Tax as well as the Direct Tax Code in the coming years. What impact they will have is anybody's guess at the moment but they will definitely create some ripples or waves in various aspects of the business environment. It is time for SMEs to do a 360 degree evaluation of their business, to fortify themselves for the future and to brace against competition in this decade – both indigenous and global.
Read the complete article click here
Monday, April 4, 2011
What Indian SMEs can learn from the Indian Cricket Team
What Indian SMEs can learn from the Indian Cricket Team
India has won the Cricket World Cup on 02.04.2011 after 28 long years. It is a wonderful achievement by the team.
There are some lessons to be learned from this victory.
1. It is never impossible just arduous and need to be relentless to reach the top. The need is to be relentless but also remain alert for any changes in the environment.
2. All opponents are important and potential threat. No one should be taken lightly. Knowing their game plan is a must. Improvisation is crucial in business. One has to constantly juggle the strength and weaknesses to their advantage.
3. A cohesive team working as one can only bring results. One can have the best personnel in various positions but if they don't work in synergy than nothing can be achieved.
4. The role of workers, managers, leaders and owners are equally pivotal. Each has to play their part in order to achieve the bigger goal.
5. Environment plays a big role. Preparation and strategy does not work in isolation. One has to factor in the environment elements to succeed.
6. The captain has to lead from the front. The business owner cannot simply delegate tasks and expect results.
7. The team was constantly aware of the game plan. Communicate. Nothing should be left to imagination or perception. The mission, vision, goals, objectives, process, measurements - everything should be carved on stone and made transparent for the entire company to know and be aware of. No one likes being ambushed.
8. There are good coaches and bad and they have impact. A certain percentage of the win goes to proper coaching and mentoring. Everyone needs some from time to time.
9. Players who were unfit were not selected to play. Also players were not chosen based on their age, religion, caste or creed. The choice was based on merit and performance. Reservation, favoritism, bias - all will spell sure-shot doom.
10.With all the hard work, there is always the need for a wee bit of luck. Prayers are a must. Even the agnostic and atheist definitely have something to fall upon.
India has won the Cricket World Cup on 02.04.2011 after 28 long years. It is a wonderful achievement by the team.
There are some lessons to be learned from this victory.
1. It is never impossible just arduous and need to be relentless to reach the top. The need is to be relentless but also remain alert for any changes in the environment.
2. All opponents are important and potential threat. No one should be taken lightly. Knowing their game plan is a must. Improvisation is crucial in business. One has to constantly juggle the strength and weaknesses to their advantage.
3. A cohesive team working as one can only bring results. One can have the best personnel in various positions but if they don't work in synergy than nothing can be achieved.
4. The role of workers, managers, leaders and owners are equally pivotal. Each has to play their part in order to achieve the bigger goal.
5. Environment plays a big role. Preparation and strategy does not work in isolation. One has to factor in the environment elements to succeed.
6. The captain has to lead from the front. The business owner cannot simply delegate tasks and expect results.
7. The team was constantly aware of the game plan. Communicate. Nothing should be left to imagination or perception. The mission, vision, goals, objectives, process, measurements - everything should be carved on stone and made transparent for the entire company to know and be aware of. No one likes being ambushed.
8. There are good coaches and bad and they have impact. A certain percentage of the win goes to proper coaching and mentoring. Everyone needs some from time to time.
9. Players who were unfit were not selected to play. Also players were not chosen based on their age, religion, caste or creed. The choice was based on merit and performance. Reservation, favoritism, bias - all will spell sure-shot doom.
10.With all the hard work, there is always the need for a wee bit of luck. Prayers are a must. Even the agnostic and atheist definitely have something to fall upon.
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